Original scripted vertical series where the store lives inside the story.
The first network made to build worlds and community, and you can't stop watching.
You bought from zero of them.
You can feel it the moment it starts. Someone picks up a product. Their voice shifts into that tone. The one that sounds like reading off a card. And you're gone before they finish the sentence.
Here's what nobody in the live commerce industry wants to say out loud:
"This format cannot last. It will eventually break."
The ring light didn't fail you. The discount code didn't fail you. The platform didn't fail you.
The story did. Or rather, there wasn't one.
And a human brain that's been trained on Netflix, HBO, and TikTok storytelling will not sit still for a product pitch dressed up as content.
It never did. It never will.
So we are building something else entirely.
Not beside it. Not after it. Inside it.
Original scripted vertical series where every product is woven into the story.
Our goal is to make the audience feel like they discovered something.
That feeling is the gap between a 2% conversion rate and a 32% one. We are building a network around it.
"The show is the store. The store is the proof."
So you can watch the show or choose to watch the show with the products linked on the side of the screen.
We are not a live-selling platform.
Every live-selling platform does the same thing: put someone in front of a camera, hand them a product, and hope the algorithm delivers an audience. We cast characters. We write episodes. We produce shows.
After every episode, the cast goes live to discuss the show. This is world building. The audience can choose to buy products directly from the episodes and the lives.
It's not a creator tool.
There's no subscription. No course. No "resources to help you get started." It's a co-creation partnership where both sides have their name on what gets built and both sides eat from what it earns.
"We produce shows. The products just happen to be thematically part of them."
We create brand worlds that don't look like anything you've ever seen before on a live selling platform.
She built the audience. Her dad crashed it. The brand deal now requires both of them.
When his face ended up in her most-viewed video, a brand came calling...and they wanted him in the deal. Who knows what happens next?
Paired with “Nectr Eternals,” a multi-generational skincare and lifestyle brand.
Products: Skincare / Generational Lifestyle Goods
Pilot Shooting Now
A mystery about relationships, pregnancy and what we carry.
Some stories don't end. They just change shape.
Paired with “Child Of,” a gift brand for pregnant mothers and new families built for the moments that don't fit in a caption.
Heirloom-grade artifacts designed to be read again decades from now.
Products: Keepsake Bundles / Pre-made Bundles / Curated Gift Sets
Coming Soon
Rise. Overcome. Adapt. Repeat. Stories of resilience and perseverance.
Humans are extraordinary. We can prove it.
Paired with “ROAR,” a fashion and lifestyle brand.
Products: Hoodies / Shirts / Hats / Candles / Wall Art / Children's Merchandise
Coming Soon
A 90's comedy about the new kid on campus.
All Jake cares about is riding the waves of Lake Michigan. Unfortunately, all the women on campus have other plans.
Paired with “Urban Moose,” a midwestern surf brand.
Products: Clothing / Surfing Accessories
Coming SoonYou've already trained yourself to abandon carts. Fifteen seconds on a product page, a friction-heavy checkout, three tabs open to compare, and you're gone. Not because you didn't want the thing. Because the experience made the decision for you. That's not impatience; it's a response to a decade of stores that were built for the merchant's convenience, not yours.
Our Shoppd storefronts run on sites with agentic e-commerce infrastructure. What that means is the store adapts to you, remembers you, and surfaces what's relevant without making you hunt.
Checkout happens in the conversation. No redirects. No starting over.
The front end is only half of it. What happens after you buy is where most e-commerce brands quietly fall apart, and where we've put in the work you won't see but will absolutely feel.
Every order moves through our highly structured tracking infrastructure across a network of vetted U.S.-based warehouse partners, strategically distributed so that "standard shipping" actually means something.
Partners aren't added because they responded to an email. They apply, or we go find them, and they go through a thorough evaluation covering safety compliance, fulfillment speed benchmarks, quality control protocols, and product integrity standards before a single unit moves.
For skincare specifically, the category carrying the show Beauty and the Boomer and the Nectr Eternals brand, we ran a full category evaluation before selecting a distribution partner.
That means reviewing ingredient transparency, manufacturing certifications, shelf stability, dermatological testing documentation, and labeling compliance. We looked hard at their infrastructure: their production chain, turnaround windows, quality checkpoints, and how they handle exceptions.
When a product appears in one of our shows and someone buys it that night during a live event, it ships from a facility we've already stress-tested.
You didn't get into this to go viral.
You got into it for the writing. The directing. That specific feeling when a scene lands exactly the way you heard it in your head six months ago.
Somewhere between film school and your fourth unpaid short, someone convinced you that building a following was the same thing as building a career.
It isn't.
A following lives on someone else's platform and resets when the algorithm changes.
A show, one you own a piece of, that sells a real product, that earns whether you post today or not, that's the door.
Those are two different things. Nobody told you the second one was available.
They start thinking like showrunners. That shift is worth about 30 percentage points of conversion.
Average live commerce conversion rate
vs. 3% on standard e-commerce platforms. [McKinsey Digital]
Episode-length engagement
Viewers stay for the full episode, not 47 seconds before they scroll.
Network distribution
Your show lives on your channels and the Shoppd network simultaneously. Every show grows every other show's audience.
Higher AOV
Our agentic e-commerce infrastructure surfaces what's relevant to each viewer. Checkout happens in the conversation.
"Your brand isn't in the show. Your brand IS the show."
Shoppd Studios is the first live-commerce network built around original scripted verticals: short, serialized "social shows," also called microdramas, that run 1 to 2 minutes per episode on platforms like TikTok, Instagram Reels, and YouTube Shorts, plus our network home here at shoppdstudios.com. Every show sells real products that are physically or thematically woven into the story as natural parts of the characters' world, not as interruptive ads. The shows run in seasons, just like a traditional sitcom. Once a show builds an audience, the same cast goes live as themselves to discuss the show and sell the featured products. In short: the show is the store, and the story is the sales engine. Shoppd Studios is based just outside Chicago. Future plans include expansion into streaming television.
Traditional live shopping relies on countdown timers, ring lights, and discount codes, and audiences can feel the desperation, so they scroll away. Shoppd flips this. Instead of interrupting people with ads, Shoppd builds serialized shows people actually want to watch, and the products live inside the story. Viewers connect with the characters first, then buy from a world they already love. Production spend doubles as customer-acquisition spend, so commerce funds content rather than the other way around.
Shoppd distributes its scripted verticals natively across the major short-form platforms, TikTok, Instagram Reels, and YouTube Shorts, plus its own brand e-commerce page. Each 1 to 2 minute episode is optimized as a standalone clip that can hook a viewer in seconds, while seasons build a returning audience over time. Once a show has an audience, distribution shifts into commerce: the same cast goes live on scheduled live-commerce events like TikTok Live, Shop, and Instagram Live, where featured products are available to buy directly. The content is the acquisition channel; the live shows are the checkout. Everything is tracked with UTM links and analytics so brands and creators can see exactly how views convert into sales.
Season One launches with the flagship show "Beauty and the Boomer," a comedy about an influencer who lands a brand deal after her father crashes her livestream on the condition that he join her as a co-ambassador. Join the notification list to be alerted the day it goes live.
Shoppd produces genre-targeted verticals across comedy, drama, lifestyle, action, and romance. Each show is built around a specific brand or product "world" and matched to an audience segment. This precise matching lets sponsors reach exactly the right audience. The first comedy is "Beauty and the Boomer" (of skincare brand "Nectr Eternals"), then the emotional mystery drama "The Bird," for the pregnancy keepsake brand "Child Of," is planned to follow.
Creators can apply to "Embers," Shoppd's creator partnership initiative. Applications are open now. Through Embers, creators host their own vertical shows and sell products using Shoppd's proven system, which connects serialized content to live commerce. Rather than renting attention on a platform that can change its rules overnight, creators build a show and characters they own, something that compounds over time. Together, let's start a fire: apply through the Embers application to get started.
Brands partner by sending Shoppd a single email that includes your brand, your product, and what you're building. Shoppd responds within 48 hours. Instead of another one-off ad campaign, Shoppd builds your product a serialized show where it becomes a natural part of the characters' lives, then converts that audience through scheduled live-commerce events. Shoppd works especially well for indie and mid-sized DTC brands looking for high-quality serialized content and a low-friction path to sales.
Every product that appears in a Shoppd show goes through a thorough due-diligence process before it ever reaches an audience. We work with multiple vetted partners rather than relying on any single supplier, and we evaluate each one carefully, reviewing product quality, ingredient and material safety, manufacturing standards, certifications, compliance and regulatory requirements (especially in sensitive categories like skincare), fulfillment reliability, and turnaround times before we agree to feature anything. If a product can't meet our standards for quality and safety, it doesn't make it into a show. We ship from multiple warehouses throughout the country.
Shoppd currently ships to the United States and Canada only. International expansion is on the roadmap.
Shoppd is led by three founders: Jason Nelson (CEO), a two-decade marketing and storytelling veteran and multi-time founder who builds the creative vision; Debbie Bourne (COO), a software engineering manager with a master's in psychology who owns infrastructure, data, compliance, and operations; and Alyssa Nelson (CMO), a journalist and digital editor who owns brand voice and audience trust. Each production also draws on Chicago's deep pool of writers, directors, on-camera talent, and crew.
