Are You Ready to Start a Fire?
You can keep making content for the algorithm.
Or you can build a show that pays you long after you stop posting.
The difference is what you own when it's over.
You got into this because you love it.
Late nights writing. The characters. That feeling on set when a scene lands exactly right.
You didn't get into it to spend your best years chasing brand deals that go nowhere, building a following that pays you in impressions, or taking the corporate job just to fund the thing you actually care about.
But here's what nobody says out loud:
The creative industry is designed to make you choose. Art or income. Vision or access. Story or survival.
That choice is a lie someone built to keep the gate closed.
Creatives don't fail because they lack talent. They fail because the systems that were supposed to bridge that gap were built for the platform, the agency, or the brand.
Not for the person behind the camera.
"Talent alone was never designed to pay the bills . The system was built for the platform, not for you . Embers was built to serve both."
This Is a Co-Creation Partnership. Not a Course. Not a Platform.
"You bring the concept. We build the show together. We both own what we build."
No tuition. No gatekeeping. No watching twelve hours of video before you're allowed to start.
This isn't us handing you a tool and wishing you luck. It isn't a platform taking your content and monetizing it for themselves.
Both sides show up with something real. Both sides have their name on what gets built.
We don't make money unless your show does. That's the structure. Not a talking point.
The Show Is Yours
Your concept. Your performance. Your creative vision. Always.
The Infrastructure Is Ours
Commerce engine, product sourcing, live run sheets, distribution. You shouldn't have to build all of this just to tell a story.
The Split Is Transparent
Every number is on the table before you sign anything. No surprises at the end of month one.
What Each Side Brings.
What Shoppd Brings
Co-Development & Story Infrastructure
We develop your world, your characters, and your episodic structure from the ground up. You're not handed a format and left to figure it out.
Product Sourcing & Vetting
We find, evaluate, and contract the right products for your show's world. Quality checks, safety certifications, compliance, fulfillment reliability. You never pitch brands cold. You never hold inventory.
Live Commerce Infrastructure
Shop links, UTM tracking, live run sheets, platform setup. The full operational backbone that turns a live event into a checkout. We built it. You use it.
Distribution
TikTok, Instagram Reels, YouTube Shorts, District.net. One production run. Multiple platforms. Optimized for the way people actually watch.
Post-Production Support
Clip optimization, caption formatting, platform specs. Your episodes perform from the moment they go live.
Co-Ownership Accountability
Our name is on your show. We're accountable to its success for the life of the show, not just until the contract ends.
What You Bring
The Concept, the Vision, the Production
Cast, crew, equipment, location, editing. You own the production process end to end and deliver finished vertical episodes ready for distribution.
Consistency Over Polish
The bar isn't a $50,000 production. Most Shoppd shows are iPhone, simple sets, real people. What we need is finished content, delivered on schedule, that meets the standard your audience deserves.
A Business Owner Mindset
We're looking for creators who treat their show like a business from day one.
If you're waiting for someone else to fund your first episode before you start, this isn't the right fit yet.
If you're ready to own your side of the table, we're ready to build the rest.
How the Revenue Works. Every Number. On the Table.
Most platforms hide the terms until you're already invested. We put them here because the right partners want to know the structure before they shake hands.
| Asset | You | Shoppd | Notes |
|---|---|---|---|
| Original concept & founding idea | ✓ Always credited | — | Non-negotiable |
| Your personal likeness & talent | ✓ Always yours | — | Non-negotiable |
| Show IP & format | Co-owned | Co-owned | Built together |
| Live sales (active show) | 55%–65% | 35%–45% | Base split, your share increases as the show performs |
| Store revenue (post-show, passive) | 10% | 90% | We maintain the infrastructure that keeps it selling after you move on |
| Commerce system & playbook | — | ✓ Always | Our infrastructure |
| Brand & product relationships | — | ✓ Always | We hold the relationships |
| Post-production & distribution | — | ✓ Always | We handle the ops |
| Network placement & slot | — | ✓ Always | Your show on our network |
Why You Earn the Majority During Production
You earn the larger share of live sales because you're performing, producing, showing up. That's where the work is, and it's where your earning should be highest. As your show hits performance milestones, your share increases, up to 65%.
Why the Store Split Reflects Long-Term Infrastructure
After the show ends, the store keeps selling. We maintain the infrastructure, the product relationships, and the commerce engine that keeps it alive, ongoing work and ongoing cost on our side, long after your production wraps. Your 10% is revenue you earn without doing anything further.
On Production Funding
We don't fund production. Platforms that fund your production own your production.
Creators who self-fund keep more control. If you need to talk through production budget structure, come to us before you sign anything. That conversation is free.
The Founding Creators
The first Embers cohort is small and deliberate. We're not filling seats. We're choosing partners.
Founding creators are co-building the network's first IP library, and laying the foundation everything else gets built on.
This isn't a membership. This isn't a community with a monthly fee. This is joining the co-founding creative roster of a new network.
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