How It Started.
Three people. One obvious truth the industry kept ignoring.
We're a studio built by three people who spent their careers at the intersection of story, commerce, and human behavior , and got tired of watching an industry ignore the most obvious truth in marketing.
People are exhausted by ads. Life is hard. They want to be entertained. They want to belong to something.
The advertising industry solved for reach. It forgot about resonance.
The film industry solved for prestige. It forgot about access.
The creator economy solved for volume. It forgot about ownership.
We're building the place where all three finally work together — for the creator, the audience, and the brand.
What We Believe.
A product inside a story is worth ten products that interrupt one.
The interruption model had its run. It's over.
Talent exists everywhere the industry isn't looking.
The gatekeepers didn't protect quality. They protected access. Those aren't the same thing.
A brand that earns six episodes of genuine trust will outsell a brand that bought six months of impressions.
Every time.
A creator who owns a show builds something that compounds.
Not something that resets the next time the algorithm changes.
"The show is the store. The story is the sales engine. The audience is not a commodity."
The People Building This.
Jason Nelson.
Chief Executive OfficerBefore he got into marketing, Jason trained as an actor and recently as a filmmaker with the Sundance Institute. Obsession with film and theatre is an understatement for him.
For twenty years, he worked at the executive level in PR and marketing, and co-founded a tourism experience company in Nashville that became one of the city's most celebrated. Somewhere along the way, he noticed everyone was optimizing for impressions. Nobody was optimizing for stories.
That distinction is everything.
He doesn't look at your product and ask how to advertise it. He asks what world it belongs in. What kind of person watches it at 2am? What story makes someone feel like they discovered it, rather than being "sold" to?
As a four-time founder, he knows what it costs to build something real. He knows the specific exhaustion of creators and filmmakers who can see the vision clearly but can't get anyone else to see it yet.
He's the person in the room who knows what's missing before anyone else knows it.
Your product. Your story. Your world. That's not a service. That's his job.
Jason's the vision. The instinct. The strategy.
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Debbie Bourne.
Chief Operating OfficerIf you've watched a great idea collapse because the operation behind it couldn't hold the weight — Debbie is the reason that doesn't happen here.
Nine years building automation systems and managing engineering teams. A master's in psychology on top of it. She understands both the machine and the humans running it. Most people pick one.
What that means for you: The promises the creative side makes actually get kept. Infrastructure, compliance, contracts, multi-platform deployment. Debbie owns all of it.
While everyone else is chasing the story, she's building the grid that lets the story scale.
Debbie is the clock, the system, the pulse.
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Alyssa Nelson.
Chief Community OfficerIf your community is showing up but not sticking around, Alyssa knows exactly why. And she knows how to fix it.
Journalist. Digital editor. Co-founder. Brand strategist. She's built audiences from scratch, across industries, more than once, and she's done it by understanding something most organizations miss: community isn't a channel. It's a relationship.
Alyssa sits at the intersection of marketing, product, and the people who actually use what you build. She translates community signals into strategy, turns member insights into product decisions, and creates the connective tissue between what a brand promises and what its audience actually experiences.
She's led remote teams. Scaled a pet services company through content and storytelling alone. Grown a digital publication to 1M monthly pageviews. Built a hospitality brand to TripAdvisor's top 10, not through ad spend, but through earned trust.
That's the through line in everything Alyssa does: she doesn't buy community. She builds it.
What that means for your organization: Alyssa is the person who makes sure yours doesn't just grow but it stays, advocates, and tells other people why they should join.
Alyssa's the voice. The flow. The bridge.
Get in TouchAdministrative Team
We are hiring for different roles on our marketing, web development and sales team. See open roles and how to apply.
Cast & Crew
We're casting actors and hiring crew. See open roles and how to apply.
We're Still Building. So Is the Audience.
Season One shoots in weeks. The first store launches before the pilot. The first premiere brings the first fandom.
You could wait until everyone knows what this is.
Or you could be on the list before it exists.
That moment is close.
Get Early AccessNo spam. Just early access when the shows go live.